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What Makes Customers Opt-out of SMS Marketing?

Anyone can launch an SMS marketing campaign, but not everyone can do it well. In fact, some companies and organizations trudge along blindly, completely unaware that their text message marketing tactics are doing more harm than good. They barely even notice as their supporters flee from their subscription lists like rats from a sinking ship. [...]

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JA.TXT Now Integrates with ActiveCampaign for SMS-based Email Capture

JA.TXT is pleased to announce email opt-in integration with ActiveCampaign.  Since 2003 ActiveCampaign has focused on usability, simplicity, competitive pricing, and an intuitive email marketing platform.  Like us, they pride themselves on a fast and friendly support staff.  They also believe in integrating their platform with other technologies (they have loads of cool add-ons available!) How Does [...]

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How 7-Eleven, Caribou Coffee, and Macy’s are using Text Message Marketing

There have been several national brands adopting text messaging as part of their mobile strategy lately. We wanted to give you a quick overview of their campaigns – 7-Eleven increases in-store traffic with SMS The convenience store chain is using text messaging to distribute mobile coupons via a link in the message. The goal behind [...]

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Why an iPad is Not the Best Giveaway

We’ve helped many clients run text messaging giveaways.  This is where the audience sends a text message, and maybe even responds via SMS with their email address, to win a prize.  The mobile numbers and email addresses are stored in a database for future messages and the winner is chosen. When we’re working with the [...]

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Webinar: 3 Ways to Find and Engage New Email Subscribers with Text Message Marketing

Quick, answer these two questions – Do you read and send emails? Do you read and send text messages? We’re going to go out on a limb and guess your answers to both of these questions are a resounding “yes!” Chances are you’re probably doing at least one of them right now. It’s no surprise [...]

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How to Use SMS to Grow Your Opt-In Email List

You know something you don’t hear very often in a radio spot? “Send us an email to be entered into a contest to win…” Have you ever been to a rally where the speaker told everyone to send an email to get involved? When you’re walking down the street you never see an outdoor advertisement [...]

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Kill Fewer Trees at Your Next Event, Use SMS Marketing

This isn’t a bunch of reasons how you can be more “green” at your next event.  This is three ways you can eliminate paper using text messaging.  These ideas will save you hassle, help you run a better event, and make your attendees happier at the same time. 1.  No more fishbowls Not only do [...]

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4 Ways to Prevent Text Message Coupons from Being Abused

For many businesses text message coupons and offers are an integral part of their SMS marketing.  While sometimes overuse of these offers isn’t discouraged there are other times when redemption amounts need to be controlled. Here are four ways to prevent your next SMS coupon or offer from getting out of control: 1. Use expiration [...]

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3 Ways Mobile Marketing is Much More than Apps and Search

When most marketers think about mobile marketing two tactics sometimes come to mind before anything else; mobile apps and search.  While for some businesses these tactics may be great opportunities, there are certainly many organizations without a good reason for an app or an audience who is not currently searching for them using their smartphones. [...]

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How Text Message Voting Helped the South Side Soup Contest Run a Better Event

Background: The South Side Soup Contest is an annual volunteer-driven event in the South Side neighborhood of Pittsburgh.  Each February soup lovers spend one Saturday afternoon visiting different retail locations to sample soups made by local restaurants.  As part of this event the attendees are able to vote for their favorite soup in different categories. [...]

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