According to the Mobile Marketing Association 30% of US consumers are interested in mobile coupons. These coupons can be discovered and redeemed not only though SMS but mobile applications, mobile websites, Bluetooth, and barcodes as well. These guidelines published by the MMS on Tuesday (12/21/10) cover the following topics: The five stages of mobile price […]
3 Reasons to Start an SMS Marketing Campaign in 2011
While most marketers are well aware of what mobile apps can do they tend to overlook the fact that text messaging still reigns as the most popular mobile activity (and in most age groups the most popular form of communication, period). SMS, unlike the ability to run apps, is available on nearly every active mobile […]
Metro Monday: Cleveland, OH
Our friends at the Direct Marketing Association (DMA) of Cleveland were our first clients in the northern Ohio area. Their association has been using JA.TXT to drive early registration and last-minute attendance to their monthly events since the summer of 2009. We have had the pleasure of attending a few events and we have always […]
Creative SMS Marketing Campaigns: Coffee Sleeves
One of the most important aspects of an SMS marketing campaign is the delivery of the call to action. This is where the potential subscriber will see something that directs them to text a keyword to a 5-digit shortcode. Obviously you want them to see this when they have a chance to pull out their […]
Metro Monday: Baltimore, MD
We started helping a few clients in Baltimore with text message marketing after we connected with the email marketing experts over at Blue Sky Factory. We help their clients with SMS and they help our clients with email marketing (it’s a match made in heaven). If you haven’t taken a look at their Publicaster email […]
SMS Marketing Delivers 1,650% Return on Investment
Back in April MobileMarketer.com reported on the results of mobile couponing campaign by Scotty P’s Hamburgers in Texas. We refer to these results many times when explaining the very high ROI text message marketing can deliver. Here is a quick summary: Scotty P’s Hamburgers needed to increase sales during lunch and reach customers based on […]
Summary: Coupons, SMS to be most used form of mobile marketing by 2015
The following is a summary of a recent article on MobileMarketer.com: A study was conducted by mobileSquared (a mobile research agency) on behalf of Airwide Solutions (a mobile and wireless infrastructure provider). 61% of wireless carriers surveyed thought coupons or vouchers would become the dominant form of mobile marketing by 2015. “SMS is a tremendous […]
Summary: Why SMS Marketing Makes Sense for Small Business
Here is a quick recap of this recent Mashable article about SMS marketing and small businesses: Smartphone adoption has been slower than expected but nearly all US mobile phones can send and receive text messages. Because SMS marketing is still somewhat uncommon companies who use this channel now have a chance to innovate and open […]
SMS Marketing Tips & Tricks: Make the Incentive as Immediate as Possible
We were working with the Washington Wild Things (a minor league baseball team near Pittsburgh) this summer on growing their text messaging list during games. They were running a promotion during the first month of the season where fans at the homes games could text-in for the chance to win a prize given away at […]
Why SMS Marketing Shouldn’t Be Overlooked as Mobile Marketers Seek Out Complexity
When discussing mobile marketing strategy with our clients we’re always quick to remind them making the solution more complex does not necessarily increase the results. One of the main reasons we were drawn to text message marketing back in 2005 was because of its simplicity and cost-effectiveness. This article from Mobile Marketing Watch is a […]