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12 Reasons to Include SMS in Mobile Marketing Efforts

Here are some very good reasons why businesses should include text messaging as part of mobile and integrated marketing efforts from Technorati: The question many businesses are asking these days is whether it pays for them to advertise via SMS (Short Message Service) or what’s commonly referred to as text messaging. mobileSQUARED published an industry […]

Case Study: LASIK Vision Center

About: This company offers multiple laser vision correction procedures and in the past their radio spots were used to drive website traffic and calls into their offices for LASIK consultations. Challenge: As with any traditional media, they had trouble measuring the effectiveness of the radio spots and correlating consultation appointments to these media purchases. Solution: […]

JA Interactive’s President to Speak at Akron’s Advertising Federation Luncheon on Mobile Marketing

Justin Mastrangelo, President of JA Interactive, is a self-proclaimed marketing technology “junkie”, who is quick to point out picking the right technology is crucial. JA Interactive specializes in providing the software and expertise to get the most out of text messaging and mobile marketing campaigns. Justin will speak at the August 31st luncheon for the Akron, […]