Background: The South Side Soup Contest is an annual volunteer-driven event in the South Side neighborhood of Pittsburgh. Each February soup lovers spend one Saturday afternoon visiting different retail locations to sample soups made by local restaurants. As part of this event the attendees are able to vote for their favorite soup in different categories. […]
Why People Prefer SMS Marketing
There is a common misconception among businesses using SMS marketing for the first time: They fear that their attempts to reach out to their customer base via text message will be viewed as an annoyance. We here at JA.TXT would like to put that notion to rest. Not only will your customers not see your […]
The Only Two Ways a Text Messaging Campaign Can Fail
Text messaging campaigns can help you build a very large database quickly and easily. However, if your SMS campaign is not generating great results, the culprit is almost always one of these two reasons: 1. The incentive does not motivate the customer into taking action 2. The customer does not see the call to […]
Case Study: Using Text Messaging for Beach Updates
Summer is upon us and vacation season is nigh. Here is something to consider when you head out to the beach… The Problem: When you are on vacation, it becomes hard at times to stay in tune with local events. Vacationers may be unfamiliar with local news sites and outlets. Even if beach goers are […]
Case Study: SMS Voting at the Akron Ad Fed ADDY Awards
About: The Akron chapter of the American Advertising Federation crowns a local People’s Choice Award each year during their ADDY Awards Ceremony. In the past, votes were collected via paper ballot during the event and tallied on-the-spot by volunteers. Challenge: The chapter was looking for a new way to capture votes that would require less […]
Case Study: LASIK Vision Center
About: This company offers multiple laser vision correction procedures and in the past their radio spots were used to drive website traffic and calls into their offices for LASIK consultations. Challenge: As with any traditional media, they had trouble measuring the effectiveness of the radio spots and correlating consultation appointments to these media purchases. Solution: […]
Case Study: Political Campaign & Zip Code Targeting
About: A candidate up for a state-wide re-election wanted to send breaking news announcements and a voting-day reminder via text message to their supporters. This technology would allow them to communicate with their voting audience in a more time-effective manner than email. Challenge: Because campaign media, and events, would occur throughout the entire state the […]