SMS polling flips the marketing script. It shines a spotlight on recipients and asks them, “So, what do you think?” It’s a simple enough concept, but there’s more to this text message marketing technique than meets the eye. Not sure how your business can use SMS polling? Let’s take a look at what it is, […]
How Text Message Voting Helped the South Side Soup Contest Run a Better Event
Background: The South Side Soup Contest is an annual volunteer-driven event in the South Side neighborhood of Pittsburgh. Each February soup lovers spend one Saturday afternoon visiting different retail locations to sample soups made by local restaurants. As part of this event the attendees are able to vote for their favorite soup in different categories. […]
What is SMS Marketing?
We’ve been involved with text message marketing since 2004, and still one of the most common questions we hear is the most general one – “What is SMS (or text message) marketing?” How Does Text Message Marketing Work? We like to answer this question with a quick walk-through that demonstrates how SMS marketing works: Step […]
Text Message Marketing Targets Everyone
If you think texting is just for kids, you may be getting old. Some businesses still believe that a text messaging campaign will only reach young people, but recent research shows that this is simply not the case. Already persons in their 20s, 30s, and 40s are sending more text messages than making phone calls. […]
Using the Incentive to Qualify Leads in SMS Marketing
Incentive-based campaigns are a great way to generate new customer contacts. However, picking an appropriate incentive is the best way to generate a base that is truly interested in your business. Giveaways that offer a good or service related your business are more likely to attract opt-ins from a base that is actively interested in […]
Why People Prefer SMS Marketing
There is a common misconception among businesses using SMS marketing for the first time: They fear that their attempts to reach out to their customer base via text message will be viewed as an annoyance. We here at JA.TXT would like to put that notion to rest. Not only will your customers not see your […]
The Only Two Ways a Text Messaging Campaign Can Fail
Text messaging campaigns can help you build a very large database quickly and easily. However, if your SMS campaign is not generating great results, the culprit is almost always one of these two reasons: 1. The incentive does not motivate the customer into taking action 2. The customer does not see the call to […]
Text Message Marketing & Mobile Websites, a Powerful Combo
How can Text Messaging and Mobile Web Sites be a powerful Mobile Marketing Combination? Let’s start off with the basics: Text Message Marketing This is when you use a 5 or 6 digit shortcode to create an interaction between your organization and your audience. The user will be instructed to text a keyword to a shortcode […]
How Do You Know If You Can Benefit from Text Message (SMS) Marketing?
The poet John Greenleaf Whittier wrote that the saddest words are: “It might have been!” Whether it’s being too shy to ask for the number of that hot girl in geometry class, forgetting to play your lottery number and then having it hit, or failing to answer when opportunity knocks, no one wants to miss […]
Ford and SMS Marketing Campaigns that Fail
Sometimes there’s a fine line in direct marketing (and social media) between cultivating a relationship and spamming. In this case I’m pretty sure Ford drives (pun intended) right over the line without even seeing it. Several months ago I opted-into a mobile marketing campaign run by Ford. I saw a television commercial for the new […]