Anyone can launch an SMS marketing campaign, but not everyone can do it well. In fact, some companies and organizations trudge along blindly, completely unaware that their text message marketing tactics are doing more harm than good. They barely even notice as their supporters flee from their subscription lists like rats from a sinking ship. […]
Why an iPad is Not the Best Giveaway
We’ve helped many clients run text messaging giveaways. This is where the audience sends a text message, and maybe even responds via SMS with their email address, to win a prize. The mobile numbers and email addresses are stored in a database for future messages and the winner is chosen. When we’re working with the […]
How to Use SMS to Grow Your Opt-In Email List
You know something you don’t hear very often in a radio spot? “Send us an email to be entered into a contest to win…” Have you ever been to a rally where the speaker told everyone to send an email to get involved? When you’re walking down the street you never see an […]
Kill Fewer Trees at Your Next Event, Use SMS Marketing
This isn’t a bunch of reasons how you can be more “green” at your next event. This is three ways you can eliminate paper using text messaging. These ideas will save you hassle, help you run a better event, and make your attendees happier at the same time. 1. No more fishbowls Not only do […]
4 Ways to Prevent Text Message Coupons from Being Abused
For many businesses text message coupons and offers are an integral part of their SMS marketing. While sometimes overuse of these offers isn’t discouraged there are other times when redemption amounts need to be controlled. Here are four ways to prevent your next SMS coupon or offer from getting out of control: 1. Use expiration […]
3 Ways Mobile Marketing is Much More than Apps and Search
When most marketers think about mobile marketing two tactics sometimes come to mind before anything else; mobile apps and search. While for some businesses these tactics may be great opportunities, there are certainly many organizations without a good reason for an app or an audience who is not currently searching for them using their smartphones. […]
4 Ways to Use Text Message Marketing at Your Next Event
Looking for a way incorporate some mobile marketing at your next event? Here are four ways you can use text messaging to engage your audience and build a database – 1. Email capture Stop putting out the same old clipboard and trying to convince attendees to scribble down their email address. Make it easier on […]
Text Messaging is an Easy Call-to-Action
The card above was inserted into a restaurant check-fold. Let’s examine the call-to-action: You could – use your smartphone, if you have one, to go online and visit the web address, which was not mobile-optimized. First, you need a smartphone. Second, you need patience to wait for the site to load, find the content entry […]
6 Ways You Can Use Mobile Video with Text Message Marketing
One of the disadvantages of text message marketing is the 160 character limit. It can be hard to get the details across let alone the story or feeling behind a message within this limitation. Video is a great way to provide more information, an interview, or an entertaining clip within a text message. With smartphone […]
Why Traditional Media Needs Text Messaging
You’re listening to the radio while you’re getting ready for work when an ad comes on talking about an upcoming concert. You’re sitting on your couch watching TV when a commercial tells you about a new product that sounds interesting. You’re waiting for your dentist when you see an ad in a magazine for something […]