When most marketers think about mobile marketing two tactics sometimes come to mind before anything else; mobile apps and search. While for some businesses these tactics may be great opportunities, there are certainly many organizations without a good reason for an app or an audience who is not currently searching for them using their smartphones. […]
Case Study: Using Text Messaging for Beach Updates
Summer is upon us and vacation season is nigh. Here is something to consider when you head out to the beach… The Problem: When you are on vacation, it becomes hard at times to stay in tune with local events. Vacationers may be unfamiliar with local news sites and outlets. Even if beach goers are […]