What do you think of when someone says “mobile marketing”? Smartphone apps? A mobile website? QR codes? While these may be the first thoughts that pop into your head, they may not be the best first steps in mobile marketing. What about good old fashioned text messaging? You know, that technology I’m guessing you probably […]
Add a Text Message Marketing Component to Your Groupon Campaign to Boost Its Impact
Adding a SMS component to any marketing campaign is a quick, cheap, and easy way to maximize its effectiveness. This is especially so for businesses engaged in marketing campaigns that involve special deals on a group-buying site like Groupon. Adding a strategy to such a campaign that captures text messaging contact information is a great […]
QR Codes = Questionable Results
QR Codes seem to be popping up everywhere, in restaurants, on billboards, and even on the back of airline ticket stubs. But now QR codes are increasingly trending toward the bizarre. A few months ago, we made a blog post comparing to effectiveness of SMS to QR Codes. QR codes may still be a fashionable, […]
Text Message Marketing Targets Everyone
If you think texting is just for kids, you may be getting old. Some businesses still believe that a text messaging campaign will only reach young people, but recent research shows that this is simply not the case. Already persons in their 20s, 30s, and 40s are sending more text messages than making phone calls. […]
Text Message Marketing & Mobile Websites, a Powerful Combo
How can Text Messaging and Mobile Web Sites be a powerful Mobile Marketing Combination? Let’s start off with the basics: Text Message Marketing This is when you use a 5 or 6 digit shortcode to create an interaction between your organization and your audience. The user will be instructed to text a keyword to a shortcode […]
How Do You Know If You Can Benefit from Text Message (SMS) Marketing?
The poet John Greenleaf Whittier wrote that the saddest words are: “It might have been!” Whether it’s being too shy to ask for the number of that hot girl in geometry class, forgetting to play your lottery number and then having it hit, or failing to answer when opportunity knocks, no one wants to miss […]
Ditch the Clipboard and Build Your Petition Faster with SMS
No longer will you need extra volunteers and time to capture information from supporters via pen and paper. Now your audience can show their support and “sign” your petition in just a few seconds from their mobile phone. Not only does this make it easier for people to pledge their support at your events and […]
3 Reasons Your Competition is NOT Using SMS Marketing (and you should)
As marketers we have a limited amount of time, and budget, to pursue all the various new marketing technologies out there. Sometimes we tend to follow what our competition is doing and then try to do it better. Sometimes this works, but most times it’s better to be first. Here are 3 reasons your competition […]
Text Message Marketing for Minor League Sports
While SMS marketing could be used for any level of sports, its low cost and easy deployment makes it especially cost effective for minor league sports teams with smaller budgets than their major league counterparts. Most minor league teams do not have the staff or budget to manage costly direct mail campaigns and extensive media […]
SMS Coupons: 5 Reasons to Start Using Them Now
Last week we did a quick write-up on the Mobile Marketing Association’s recently released Best Practices for Mobile Coupons. Text message coupons are one of the easiest and most effective ways to begin a mobile couponing campaign, and here are five good reasons why: 1. Text messaging allows offers to be created instantly. One of […]