QR Codes seem to be popping up everywhere, in restaurants, on billboards, and even on the back of airline ticket stubs. But now QR codes are increasingly trending toward the bizarre. A few months ago, we made a blog post comparing to effectiveness of SMS to QR Codes. QR codes may still be a [...]
Sometimes there’s a fine line in direct marketing (and social media) between cultivating a relationship and spamming. In this case I’m pretty sure Ford drives (pun intended) right over the line without even seeing it. Several months ago I opted-into a mobile marketing campaign run by Ford. I saw a television commercial for the new [...]
While we’ve been involved with text message marketing since 2005, we learned a few things in 2010 we thought were worth sharing: 1. Support, support, support is crucial (for the SMS campaign). Campaigns that were supported by media and signage delivered big results. Traditional media and text messaging were a great combination. SMS marketing efforts [...]
According to the Mobile Marketing Association 30% of US consumers are interested in mobile coupons. These coupons can be discovered and redeemed not only though SMS but mobile applications, mobile websites, Bluetooth, and barcodes as well. These guidelines published by the MMS on Tuesday (12/21/10) cover the following topics: The five stages of mobile price [...]
One of the most important aspects of an SMS marketing campaign is the delivery of the call to action. This is where the potential subscriber will see something that directs them to text a keyword to a 5-digit shortcode. Obviously you want them to see this when they have a chance to pull out their [...]
We were working with the Washington Wild Things (a minor league baseball team near Pittsburgh) this summer on growing their text messaging list during games. They were running a promotion during the first month of the season where fans at the homes games could text-in for the chance to win a prize given away at [...]
1. All text messages are NOT created equal There is a big difference between SMS over a short code and SMS over email (also knows as “SMS over SMTP”). Some SMS suppliers use the email channel, or SMTP, to deliver outgoing text messages. The wireless carriers then pass those emails via text message to their [...]
Anyone can launch an SMS marketing campaign, but not everyone can do it well. In fact, some companies and organizations trudge along blindly, completely unaware ...
JA.TXT is pleased to announce email opt-in integration with ActiveCampaign. Since 2003 ActiveCampaign has focused on usability, simplicity, competitive pricing, and an intuitive email marketing platform. ...
There have been several national brands adopting text messaging as part of their mobile strategy lately. We wanted to give you a quick overview of ...
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