Tag Archives | sms best practices

5 Things We Learned About SMS Marketing in 2010

While we’ve been involved with text message marketing since 2005, we learned a few things in 2010 we thought were worth sharing: 1. Support, support, support is crucial (for the SMS campaign). Campaigns that were supported by media and signage delivered big results.  Traditional media and text messaging were a great combination.  SMS marketing efforts […]

Best Practices for Mobile Coupons from MMA

According to the Mobile Marketing Association 30% of US consumers are interested in mobile coupons.  These coupons can be discovered and redeemed not only though SMS but mobile applications, mobile websites, Bluetooth, and barcodes as well.  These guidelines published by the MMS on Tuesday (12/21/10) cover the following topics: The five stages of mobile price […]