You know something you don’t hear very often in a radio spot? “Send us an email to be entered into a contest to win…” Have you ever been to a rally where the speaker told everyone to send an email to get involved? When you’re walking down the street you never see an […]
3 Ways Mobile Marketing is Much More than Apps and Search
When most marketers think about mobile marketing two tactics sometimes come to mind before anything else; mobile apps and search. While for some businesses these tactics may be great opportunities, there are certainly many organizations without a good reason for an app or an audience who is not currently searching for them using their smartphones. […]
6 Ways You Can Use Mobile Video with Text Message Marketing
One of the disadvantages of text message marketing is the 160 character limit. It can be hard to get the details across let alone the story or feeling behind a message within this limitation. Video is a great way to provide more information, an interview, or an entertaining clip within a text message. With smartphone […]
What is SMS Marketing?
We’ve been involved with text message marketing since 2004, and still one of the most common questions we hear is the most general one – “What is SMS (or text message) marketing?” How Does Text Message Marketing Work? We like to answer this question with a quick walk-through that demonstrates how SMS marketing works: Step […]
Why Traditional Media Needs Text Messaging
You’re listening to the radio while you’re getting ready for work when an ad comes on talking about an upcoming concert. You’re sitting on your couch watching TV when a commercial tells you about a new product that sounds interesting. You’re waiting for your dentist when you see an ad in a magazine for something […]
3 Reasons To Start Your Mobile Marketing With Text Messaging
What do you think of when someone says “mobile marketing”? Smartphone apps? A mobile website? QR codes? While these may be the first thoughts that pop into your head, they may not be the best first steps in mobile marketing. What about good old fashioned text messaging? You know, that technology I’m guessing you probably […]
Add a Text Message Marketing Component to Your Groupon Campaign to Boost Its Impact
Adding a SMS component to any marketing campaign is a quick, cheap, and easy way to maximize its effectiveness. This is especially so for businesses engaged in marketing campaigns that involve special deals on a group-buying site like Groupon. Adding a strategy to such a campaign that captures text messaging contact information is a great […]
QR Codes = Questionable Results
QR Codes seem to be popping up everywhere, in restaurants, on billboards, and even on the back of airline ticket stubs. But now QR codes are increasingly trending toward the bizarre. A few months ago, we made a blog post comparing to effectiveness of SMS to QR Codes. QR codes may still be a fashionable, […]
Text Message Marketing Targets Everyone
If you think texting is just for kids, you may be getting old. Some businesses still believe that a text messaging campaign will only reach young people, but recent research shows that this is simply not the case. Already persons in their 20s, 30s, and 40s are sending more text messages than making phone calls. […]
Why iMessage Will Not Affect SMS Marketing
Apple is coming out with a new technology called iMessage that allows iOS users (iPhones, iPads, and iPods) to send messages to each other without the use of SMS. This is very similar to BBM, or BlackBerry Messenger service. Recently, The Wall Street Journal published a review of this application. The advent of this new […]