Back in April MobileMarketer.com reported on the results of mobile couponing campaign by Scotty P’s Hamburgers in Texas. We refer to these results many times when explaining the very high ROI text message marketing can deliver. Here is a quick summary: Scotty P’s Hamburgers needed to increase sales during lunch and reach customers based on […]
Summary: Coupons, SMS to be most used form of mobile marketing by 2015
The following is a summary of a recent article on MobileMarketer.com: A study was conducted by mobileSquared (a mobile research agency) on behalf of Airwide Solutions (a mobile and wireless infrastructure provider). 61% of wireless carriers surveyed thought coupons or vouchers would become the dominant form of mobile marketing by 2015. “SMS is a tremendous […]
Adults catching up to teens when it comes to text messaging
Grown-ups don’t text as much as teens — at least not yet. A new survey suggests they may be catching up. About 72 percent of adult mobile phone users send text messages with their phones, according to a report released Thursday from the Pew Research Center. That’s up from 65 percent just a year ago. […]