When most marketers think about mobile marketing two tactics sometimes come to mind before anything else; mobile apps and search. While for some businesses these tactics may be great opportunities, there are certainly many organizations without a good reason for an app or an audience who is not currently searching for them using their smartphones. […]
Why Traditional Media Needs Text Messaging
You’re listening to the radio while you’re getting ready for work when an ad comes on talking about an upcoming concert. You’re sitting on your couch watching TV when a commercial tells you about a new product that sounds interesting. You’re waiting for your dentist when you see an ad in a magazine for something […]