What do you think of when someone says “mobile marketing”? Smartphone apps? A mobile website? QR codes? While these may be the first thoughts that pop into your head, they may not be the best first steps in mobile marketing. What about good old fashioned text messaging? You know, that technology I’m guessing you probably […]
Add a Text Message Marketing Component to Your Groupon Campaign to Boost Its Impact
Adding a SMS component to any marketing campaign is a quick, cheap, and easy way to maximize its effectiveness. This is especially so for businesses engaged in marketing campaigns that involve special deals on a group-buying site like Groupon. Adding a strategy to such a campaign that captures text messaging contact information is a great […]
QR Codes = Questionable Results
QR Codes seem to be popping up everywhere, in restaurants, on billboards, and even on the back of airline ticket stubs. But now QR codes are increasingly trending toward the bizarre. A few months ago, we made a blog post comparing to effectiveness of SMS to QR Codes. QR codes may still be a fashionable, […]
Using the Incentive to Qualify Leads in SMS Marketing
Incentive-based campaigns are a great way to generate new customer contacts. However, picking an appropriate incentive is the best way to generate a base that is truly interested in your business. Giveaways that offer a good or service related your business are more likely to attract opt-ins from a base that is actively interested in […]
Kill the Clipboard at Your Events and Grow Your Email List Faster
The clipboard method of collecting names and addresses is a staple of events and functions. Business owners and organizations are always eager to create a contact list of interested patrons, but this old-fashioned method of collecting email addresses is inefficient. If a person has poor handwriting an address might be entered into a […]
Text Message Marketing & Mobile Websites, a Powerful Combo
How can Text Messaging and Mobile Web Sites be a powerful Mobile Marketing Combination? Let’s start off with the basics: Text Message Marketing This is when you use a 5 or 6 digit shortcode to create an interaction between your organization and your audience. The user will be instructed to text a keyword to a shortcode […]
Head-to-Head: SMS vs QR Codes
We hear it a lot – “Wouldn’t it be better to use a QR code rather than a text message call-to-action? QR codes are so cool!” It’s easy to get sucked into the “whiz-bang” factor of QR codes, but before you start printing them everywhere, let’s put SMS and QR codes head-to-head for 5 rounds. […]
Using Text Messaging to Grow Your Email Marketing Database
SMS, or text messaging, is the most widely used mobile technology today and it can be a very effective way of gathering email subscribers away from the web. This tactic is especially useful for companies and non-profits who hold events, run traditional media, or have a significant number of visitors passing through their […]
Using SMS Marketing for Email Capture and CRM
Christopher Penn of Blue Sky Factory recently described how their Publicaster email marketing software can use our SMS marketing software to not only capture an email address, but also transmit that address and other useful information into Salesforce (or another CRM system). The whole process starts when a user texts a specific keyword to the […]
5 Things We Learned About SMS Marketing in 2010
While we’ve been involved with text message marketing since 2005, we learned a few things in 2010 we thought were worth sharing: 1. Support, support, support is crucial (for the SMS campaign). Campaigns that were supported by media and signage delivered big results. Traditional media and text messaging were a great combination. SMS marketing efforts […]