According to the Mobile Marketing Association 30% of US consumers are interested in mobile coupons. These coupons can be discovered and redeemed not only though SMS but mobile applications, mobile websites, Bluetooth, and barcodes as well. These guidelines published by the MMS on Tuesday (12/21/10) cover the following topics: The five stages of mobile price […]
Creative SMS Marketing Campaigns: Coffee Sleeves
One of the most important aspects of an SMS marketing campaign is the delivery of the call to action. This is where the potential subscriber will see something that directs them to text a keyword to a 5-digit shortcode. Obviously you want them to see this when they have a chance to pull out their […]
SMS Marketing Tips & Tricks: Make the Incentive as Immediate as Possible
We were working with the Washington Wild Things (a minor league baseball team near Pittsburgh) this summer on growing their text messaging list during games. They were running a promotion during the first month of the season where fans at the homes games could text-in for the chance to win a prize given away at […]
5 Important Things You Should Know Before Starting a Text Message Marketing Campaign
1. All text messages are NOT created equal There is a big difference between SMS over a short code and SMS over email (also knows as “SMS over SMTP”). Some SMS suppliers use the email channel, or SMTP, to deliver outgoing text messages. The wireless carriers then pass those emails via text message to their […]