3 Ways Mobile Marketing is Much More than Apps and Search

by in SMS Marketing Tips and Tricks

When most marketers think about mobile marketing, they often think about “apps”.  While for some businesses apps may be great opportunities, there are certainly many organizations where an app might not be the best way to market with mobile. Here are three BIG mobile marketing opportunities often overlooked by businesses and non-profits: 1. Traditional Media [...]

How Text Message Voting Helped the South Side Soup Contest Run a Better Event

by in Case Studies, SMS Marketing Campaigns

Background: The South Side Soup Contest is an annual volunteer-driven event in the South Side neighborhood of Pittsburgh.  Each February soup lovers spend one Saturday afternoon visiting different retail locations to sample soups made by local restaurants.  As part of this event the attendees are able to vote for their favorite soup in different categories. [...]

4 Ways to Use Text Message Marketing at Your Next Event

by in SMS Marketing Tips and Tricks

Looking for a way incorporate some mobile marketing at your next event? Here are four ways you can use text messaging to engage your audience and build a database – 1. Email capture Stop putting out the same old clipboard and trying to convince attendees to scribble down their email address. Make it easier on [...]

Retail SMS Marketing

by in SMS Marketing by Industry

Most retail companies depend upon loyal clientele for repeat business and the dilemma that they have faced over the years is how to keep them coming back on a steady basis?  In today’s economy that question is even more important, but the challenge for most retail companies is how can they cost effectively keep the [...]

Webinar: Holy @#&%! What about Mobile Marketing?!?

by in JA.TXT, Mobile Marketing Events, Webinars

On February 2nd at 2pm EST, JA.TXT will be co-hosting a free webinar on Mobile Marketing. This webinar will be presented by Justin Mastrangelo of JA Interactive and Jon-Mikel Bailey from Wood Street. Learn What Mobile Is… and Isn’t. Not sure if your organization can benefit from mobile marketing? Hesitant to invest in new technologies [...]

Text Messaging is an Easy Call-to-Action

by in SMS Marketing by Industry, SMS Marketing Tips and Tricks

The card above was inserted into a restaurant check-fold.  Let’s examine the call-to-action: You could – use your smartphone, if you have one, to go online and visit the web address, which was not mobile-optimized. First, you need a smartphone.  Second, you need patience to wait for the site to load, find the content entry [...]

JA.TXT Receives Two Honors from the American Marketing Association

by in JA.TXT

Text message marketing platform takes home honors in the Media & Marketing Services category and the prestigious Grand Marketer of the Year award. PITTSBURGH, PA (January 5, 2012) – JA.TXT, a text message marketing platform developed by JA Interactive, a firm founded in 2003 that specializing in digital marketing technologies, received two honors at the [...]

6 Ways You Can Use Mobile Video with Text Message Marketing

by in SMS Marketing Tips and Tricks

One of the disadvantages of text message marketing is the 160 character limit.  It can be hard to get the details across let alone the story or feeling behind a message within this limitation.  Video is a great way to provide more information, an interview, or an entertaining clip within a text message. With smartphone [...]

What is SMS Marketing?

by in SMS Marketing Campaigns

We’ve been involved with text message marketing since 2004, and still one of the most common questions we hear is the most general one – “What is SMS (or text message) marketing?” How Does Text Message Marketing Work? We like to answer this question with a quick walk-through that demonstrates how SMS marketing works: Step [...]

Why Traditional Media Needs Text Messaging

by in SMS Marketing Tips and Tricks

You’re listening to the radio while you’re getting ready for work when an ad comes on talking about an upcoming concert. You’re sitting on your couch watching TV when a commercial tells you about a new product that sounds interesting. You’re waiting for your dentist when you see an ad in a magazine for something [...]

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