One of the most important aspects of an SMS marketing campaign is the delivery of the call to action. This is where the potential subscriber will see something that directs them to text a keyword to a 5-digit shortcode. Obviously you want them to see this when they have a chance to pull out their […]
Case Study: LASIK Vision Center
About: This company offers multiple laser vision correction procedures and in the past their radio spots were used to drive website traffic and calls into their offices for LASIK consultations. Challenge: As with any traditional media, they had trouble measuring the effectiveness of the radio spots and correlating consultation appointments to these media purchases. Solution: […]