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12 Reasons to Include SMS in Mobile Marketing Efforts

Here are some very good reasons why businesses should include text messaging as part of mobile and integrated marketing efforts from Technorati:

The question many businesses are asking these days is whether it pays for them to advertise via SMS (Short Message Service) or what’s commonly referred to as text messaging. mobileSQUARED published an industry report, “Conversational Advertising,” in June 2010 (commissioned by SinglePoint) which offers some intriguing facts and figures.

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