Text messaging campaigns can help you build a very large database quickly and easily. However, if your SMS campaign is not generating great results, the culprit is almost always one of these two reasons: 1. The incentive does not motivate the customer into taking action 2. The customer does not see the call to […]
Why iMessage Will Not Affect SMS Marketing
Apple is coming out with a new technology called iMessage that allows iOS users (iPhones, iPads, and iPods) to send messages to each other without the use of SMS. This is very similar to BBM, or BlackBerry Messenger service. Recently, The Wall Street Journal published a review of this application. The advent of this new […]
Text Message Marketing & Mobile Websites, a Powerful Combo
How can Text Messaging and Mobile Web Sites be a powerful Mobile Marketing Combination? Let’s start off with the basics: Text Message Marketing This is when you use a 5 or 6 digit shortcode to create an interaction between your organization and your audience. The user will be instructed to text a keyword to a shortcode […]
Case Study: Using Text Messaging for Beach Updates
Summer is upon us and vacation season is nigh. Here is something to consider when you head out to the beach… The Problem: When you are on vacation, it becomes hard at times to stay in tune with local events. Vacationers may be unfamiliar with local news sites and outlets. Even if beach goers are […]
How Do You Know If You Can Benefit from Text Message (SMS) Marketing?
The poet John Greenleaf Whittier wrote that the saddest words are: “It might have been!” Whether it’s being too shy to ask for the number of that hot girl in geometry class, forgetting to play your lottery number and then having it hit, or failing to answer when opportunity knocks, no one wants to miss […]
Ford and SMS Marketing Campaigns that Fail
Sometimes there’s a fine line in direct marketing (and social media) between cultivating a relationship and spamming. In this case I’m pretty sure Ford drives (pun intended) right over the line without even seeing it. Several months ago I opted-into a mobile marketing campaign run by Ford. I saw a television commercial for the new […]
Head-to-Head: SMS vs QR Codes
We hear it a lot – “Wouldn’t it be better to use a QR code rather than a text message call-to-action? QR codes are so cool!” It’s easy to get sucked into the “whiz-bang” factor of QR codes, but before you start printing them everywhere, let’s put SMS and QR codes head-to-head for 5 rounds. […]
Using Text Messaging to Grow Your Email Marketing Database
SMS, or text messaging, is the most widely used mobile technology today and it can be a very effective way of gathering email subscribers away from the web. This tactic is especially useful for companies and non-profits who hold events, run traditional media, or have a significant number of visitors passing through their […]
Case Study: SMS Voting at the Akron Ad Fed ADDY Awards
About: The Akron chapter of the American Advertising Federation crowns a local People’s Choice Award each year during their ADDY Awards Ceremony. In the past, votes were collected via paper ballot during the event and tallied on-the-spot by volunteers. Challenge: The chapter was looking for a new way to capture votes that would require less […]
Using SMS Marketing for Email Capture and CRM
Christopher Penn of Blue Sky Factory recently described how their Publicaster email marketing software can use our SMS marketing software to not only capture an email address, but also transmit that address and other useful information into Salesforce (or another CRM system). The whole process starts when a user texts a specific keyword to the […]