No longer will you need extra volunteers and time to capture information from supporters via pen and paper. Now your audience can show their support and “sign” your petition in just a few seconds from their mobile phone. Not only does this make it easier for people to pledge their support at your events and […]
6 Common Questions from Our First SMS Marketing Boot Camp Webinar
Thanks to everyone who joined us for our first SMS Marketing “Boot Camp” webinar last week. To those who missed it, don’t worry we’ll be holding another one soon. Be sure to signup for our newsletters so you get the announcement. First, 3 common questions we included in our presentation: Q: Does my audience really […]
JA.TXT Announces SMS Marketing and Email Integration
New Partnership with Blue Sky Factory Allows Marketers to Seamlessly Grow Their Audience PITTSBURGH, PA (FEBRUARY 15, 2011) – JA Interactive, developers of the JA.TXT SMS marketing software, has announced opt-in integration with the Publicaster email marketing platform from Blue Sky Factory. With this integration, potential customers will be able to subscribe to a company’s […]
5 Things We Learned About SMS Marketing in 2010
While we’ve been involved with text message marketing since 2005, we learned a few things in 2010 we thought were worth sharing: 1. Support, support, support is crucial (for the SMS campaign). Campaigns that were supported by media and signage delivered big results. Traditional media and text messaging were a great combination. SMS marketing efforts […]
3 Reasons Your Competition is NOT Using SMS Marketing (and you should)
As marketers we have a limited amount of time, and budget, to pursue all the various new marketing technologies out there. Sometimes we tend to follow what our competition is doing and then try to do it better. Sometimes this works, but most times it’s better to be first. Here are 3 reasons your competition […]
Text Message Marketing for Minor League Sports
While SMS marketing could be used for any level of sports, its low cost and easy deployment makes it especially cost effective for minor league sports teams with smaller budgets than their major league counterparts. Most minor league teams do not have the staff or budget to manage costly direct mail campaigns and extensive media […]
SMS Marketing for Restaurants
One of the first industries to start using text message (SMS) marketing was the bar and restaurant industry. SMS marketing works well with the cyclical nature of their business and they have an on-site captive audience. While websites will always play an important part in marketing efforts, customers coming through the front door with their […]
SMS Coupons: 5 Reasons to Start Using Them Now
Last week we did a quick write-up on the Mobile Marketing Association’s recently released Best Practices for Mobile Coupons. Text message coupons are one of the easiest and most effective ways to begin a mobile couponing campaign, and here are five good reasons why: 1. Text messaging allows offers to be created instantly. One of […]
Metro Monday: Pittsburgh, PA
Because JA.TXT was founded in Pittsburgh this is the location of our original clients who gave us a chance before anyone else. One of the first was the American Marketing Association of Pittsburgh. We’ve helped them run text message marketing campaigns for giveaways at events, commercials on television, and even questions from the audience at […]
E-Mail Use Falls as Young People Flock to Text Messaging and Chat
Online chat and text messaging have been on the rise for years but are now getting close to superseding email just as they did phone calls. Most young people agree the problem with email is it involves a long process of logging in and typing out a subject line to send a message that may […]